Believe in yourself.
It is the brainchild of Ali Noor from Noori (the band that is considered as one of the pioneering forces behind what is dubbed at the "21st Century pop revolution of Pakistan”). BIY Music - The initiative, is a leap of faith in the music industry to take the once celebrated legacy of meaningful Pakistani music and fine musicians forward.
Music is needed when there is a great need to say something important. We are at the crossroads of time where it is required to break free from our past inhibitions and comfort zones to initiate conversations, debates and discussions based on shared ideologies and mutual feelings.
Based on the ideology of Believe in Yourself to Do it Yourself, we encourage serious artist across different genres to craft original music and learn the art and technique of live performances within a creative environment under the supervision and in collaboration with renowned and experienced musicians of the industry.
BIY - Believe in Yourself, is a platform where artists will go through the journey of being just a regular artist to be able to become a true musician. In times where different platforms such as Nescafe basement, Coke Studio, etc. are gaining competitive edge in the music industry by fancify’ing the already existing songs, BIY Music intends to become the pioneering force in bringing back the narrative content/original music in Pakistan.
BIY encourages serious artists across different genres to craft original music and learn the art and technique of live performances within a creative environment under the supervision and in collaboration with renowned and experienced musicians of the industry. The time where people are not aware as to whether they need to listen to the original music, BIY’s mission is to awaken the need for such content. It will act as a fierce and consistent movement to bring about the positive change in the music industry of Pakistan, both in terms of listeners and music makers.